New in the construction industry, one of my friend is launching her company and asked me for help. The demand was quit simple : design a logotype which depict this field.

CONTEXT : SIDE PROJECT
ROLE : DESIGNER
YEAR : AUG 2015

bat_creation_cardsbat_creation_cards

After several research, I came out with a fact : the construction industry and civil engineering gather different trades : building, piping, painting which need water. I decided to push this concept further by creating a simple visual identity that represents the sector avoiding some “deja vu” like : roof, crane.

batCreation_logo_elementsbatCreation_logo_elements

Working in progress - sketches

Final result : a drop of water with stripes representing air conditionner

The water theme greatly promotes the importance of the matter. The stripes for air-conditioning perfectly mould the curves of the drop, opposing to the strength and robustness of the typography created. 

bc_logomarkbc_logomark
logomark_finalRenderlogomark_finalRender

The thickness of the lines echo to the sturdiness and viability of materials.

batCreation_color_palettebatCreation_color_palette
batCreation_typographybatCreation_typography
logo_color_versionslogo_color_versions
bCreation_branding_SetbCreation_branding_Set

THANK YOU FOR YOUR TIME, LET'S SEE

blend_yellowblend_yellow